We manage a growing portfolio of home-service brands (plumbing, HVAC, roofing, electrical) across North America. We need a dual-threat marketer who can dominate BOTH local SEO and paid advertising—not someone who’s “done both,” but someone who’s mastered both. You’ll also need to have mastered email marketing, content & some social media marketing too.
Your Mission:
- Launch new brands fast: Run profitable paid ad campaigns (Google Ads, LSA, Facebook) to generate leads from day 1
- Build long-term dominance: Implement local SEO strategies that get brands ranking in the local 3-pack and driving organic leads within 90-120 days
- Optimize the mix: Know when to lean into paid vs. SEO based on brand maturity, competition, and budget
You’ll work directly with our executive team, managing end-to-end marketing strategy, analytics, systems, and their implementation for multiple brands simultaneously. This is a hands-on role—you’ll build the campaigns, write the ads, optimize the sites, and analyze the data. You’ll also create scalable systems and templates so we can replicate success across new brands quickly.
HOW TO APPLY (READ CAREFULLY)
We’re filtering aggressively for proven dual-specialists. Send us:
1. Resume with Quantified Results in BOTH Channels:
Paid Ads:
- “Managed $X in annual ad spend, achieved $Y ROAS and $Z CPL for [home service business]”
- “Scaled Google Ads from $500/month to $5k/month while maintaining <$50 CPL”
- “Generated X leads at $Y cost for [specific service type]”
Local SEO:
- “Ranked [business name] in local 3-pack for [keywords] in X months”
- “Grew organic traffic from X to Y visitors/month”
- “Content strategy drove X% of leads after 6 months”
2. Cover Letter (400 words max) answering:
- Most successful paid ad campaign: What was it, what did you do, what were the results? (Metrics required)
- Most successful local SEO campaign: Same—what, how, results?
- Channel diagnosis: You’re launching a new plumbing brand in a competitive market. You have $3,000 for month 1. How do you split it between paid ads and SEO, and why?
3. Portfolio/Proof of Work:
For Paid Ads:
- Screenshots of ad account performance (can redact client names)
- Examples of high-performing ad copy and landing pages
- Before/after metrics (CPL reduction, ROAS improvement, etc.)
For Local SEO:
- Google Search Console screenshots showing traffic growth
- Before/after rankings (show the competitor landscape)
- Examples of content you created or planned
- Links to 2-3 sites you’ve optimized (explain your role)
Applications without specific results, metrics, and proof in BOTH channels will not be reviewed.